Transforming real estate marketing with Ad Automation + Ad Marketplace
The Corcoran Group faced the challenge of elevating its social media value proposition for agents, particularly in catering to the high standards of their luxury real estate professionals. With the increasing complexity of launching and scaling a franchise division, Corcoran needed a solution that could streamline their marketing processes and maintain their competitive edge.
Cutting edge technology
One of the most important things we can do is to provide our agents with cutting edge tool and technology to get more business and that's exactly what Realforce has done for us.
Challenge
As Corcoran expanded its franchise network, the pressure to scale its marketing tools and services grew significantly. Luxury real estate agents, known for their high expectations, required advanced, intuitive marketing solutions to support their listings and maintain their competitive edge. At the same time, Corcoran needed to deliver consistent performance and measurable results across all agents. Meeting these challenges became increasingly difficult without an innovative, automated system to streamline their operations.
Solution
To tackle these challenges, Corcoran introduced the Social AI Engine, a cutting-edge tool designed to automate listing advertisements and centralize their digital ad marketplace. The implementation included custom integrations, such as Corcoran.com for precise targeting and conversion tracking, as well as seamless agent authentication through eCorcoran and MyCorcoran. Additionally, a Website Traffic Tool provided detailed reporting capabilities for sellers, ensuring that agents could access the insights they needed to optimize their marketing efforts.
Results
The introduction of the Social AI Engine proved transformative for Corcoran’s operations. It was successfully rolled out to all residential agents, streamlining marketing workflows and significantly improving efficiency. Over time, the company expanded its offerings, introducing new tools to address emerging needs. These advancements have reinforced Corcoran’s unique value proposition, ensuring that agents can focus on delivering exceptional service while the platform handles the complexities of marketing.
Impact
Since adopting the Social AI Engine, Corcoran has achieved impressive results. Their marketing efforts have garnered over 90 million views, with more than 7.5 million clicks generated across campaigns. Furthermore, the platform has facilitated the publication of over 55,000 ads, showcasing its scalability and efficiency. These metrics demonstrate the system’s ability to drive engagement and increase exposure for properties.
Conclusion
The partnership between Corcoran and Realforce highlights how innovative technology can address the unique challenges of luxury real estate marketing. By automating ad listings and centralizing their digital marketplace, Corcoran has not only met but exceeded the expectations of its agents. This case study stands as a testament to the power of tailored solutions in transforming industry practices and achieving outstanding results.
More traffic to your listings
My clients love Realforce because it drives traffic to their listing more than any other method.
Made my life so much easier as a broker
I can spend my time with my clients and be able to share real time information that can only help us do the best job possible.
The Corcoran Group
With Relaforce since 2019
90 million views
Amplified property exposure across platforms
7.5 million clicks
Demonstrating high engagement and interest.
55,000 ads
Highlighting the system’s scalability and efficiency.